Imperfect veg — Tryfor5

Food fact - Did you know 70% of our food waste is edible?

You shouldn't judge a book by it's cover so why would you judge a vegetable by its looks?

Get the most out of your veggies by choosing the ‘ugly’ or ‘imperfect’ veg. While some may not look ‘perfect’ or have a blemish or two they are still perfect on the inside - being rich in nutrients and delicious in flavour - with the added bonus of being a better option financially!

Choosing 'ugly' and 'imperfect' vegetables has so many benefits:

In Australia, up to 25% of all produce doesn’t leave the farm. The cosmetic standards of supermarkets means an astounding
amount of great food never reaches our plates.
Choosing ‘ugly’ supports farmers as more of their produce gets used.
Help create positive change for the environment. We all hate food waste and the effect it has on the environment is devastating. Use up what we can for a more sustainable future for you and your family.
Save money – often the less visually appealing veg will be cheaper. Who wouldn’t want the same great taste and nutrients at a fraction of the cost?!

How you can make your mark on the planet but not your wallet:

Shopping at farmers markets – you may find more variety and organic produce than at the supermarket. Support local and enjoy nutritious veg.
Some supermarkets do have ‘imperfect’ or odd vegetables which they sell at a discounted price – choose these and your wallet will thank you.
Veggies rescued from farms – Our good Samaritan, eco-friendly friends at ‘Good and Fugly’ are here to make this even easier for you – they rescue imperfect veg and deliver them to your door. All at an affordable price.

Eat Fugly, Do Good

  So don’t judge a veggie by its looks. Break the status quo over what’s considered attractive and give all veg a go! By choosing imperfect veg you will be helping farmers, having a positive impact on the environment, saving money and getting in more veg into your day!